Awards, statistics and creativity

Blog: March 11th, 2008   

“The Gunn Report is the only independent report on creativity from the advertising world.” It combines the lists from all major advertising awards in the world and puts together a report helping you to review and understand the best advertising strategies and creative approaches in the world. It’s gone be really interesting to get to hear some one else’s thoughts and ideas about which agencies and what campaigns had the most impact during 2007, and of course get some pointers on who to keep an eye on during 2008. It would also be interesting to hear what he thinks about the relation between awarded and effective campaigns. Does creativity really counts?

Interesting words from Donald Gunn

There Are 12 Kinds of Ads in the World

I’ll give you an update tomorrow.

Creatives Unlimited

Blog: January 29th, 2008   

Follow the build up at www.creativesunlimited.com

Role the project

- Project manager in the PR team

Save the world through advertising

Blog: January 27th, 2008   

The focus of their presentation and the workshop is supposed to be what they call “Creative Partnerships” while developing interactive strategies. We have already grouped up two and two and started looking at the brief we are gone solve during the two days they are visiting. I’m really looking forward to this one. I enjoy stepping outside my usual way of working and solely concentrate on the creative concept.

The brief

Create and promote a product that brings awareness to a worthy cause.

Inspiration

www.innovate-or-die.com
www.youtube.com/watch?v=Uzs-Lm0AvRU
www.esquire.com/features/best-brightest-2007/advertising1207

Update: See the result

Privacy policies all over

Blog: December 15th, 2007   

The core campaign consist of neat Facebook application which hopefully is gone be the hot thing in Sweden sometime around new years and the following months. The content inside the application and the facebook pages connected to it is a mixture mobile phone technology and services like blip.tv and flickr.com.

To get a overview of things I spent yesterday evening reading through Facebooks Platform Application Terms of Use, the Facebook Principles, blip.tv’s and flickr.com’s privacy policies. I’m still a bit dizzy and amazingly enough even still a bit bored. It did however felt good to be able to answer our clients every questions and to get a grip of what needs to be added to the applications privacy policy to make sure that they stay out of legal troubles.

The past week has been pretty much all about paper work. For Duke I’ve been writing on our first consultancy agreement, a project description and a delivery consignment. In school I’m working hard a on formulating a branding platform and strategy for our ongoing module Visual Communication. The thing is, I really like it. It feels good to together with friends, colleges or classmates, come up with a really nice idea and then put it in writing in away that conveys the original thought behind it.

I’ll keep you posted on the progress of our Facebook adventure. Update: See the result

Quote of the day

Blog: December 14th, 2007   

Via: “If She Ruled the World“