Save the world through advertising
Blog: January 27th, 2008
Tuesday the 29th february Justin Kramm and Rikesh Lal from Publicis & Hal Riney, San Francisco is coming to Hyper Island to hold workshop during the ongoing module Marketing and Promotion.
The focus of their presentation and the workshop is supposed to be what they call “Creative Partnerships” while developing interactive strategies. We have already grouped up two and two and started looking at the brief we are gone solve during the two days they are visiting. I’m really looking forward to this one. I enjoy stepping outside my usual way of working and solely concentrate on the creative concept.
The brief
Create and promote a product that brings awareness to a worthy cause.
Inspiration
www.innovate-or-die.com
www.youtube.com/watch?v=Uzs-Lm0AvRU
www.esquire.com/features/best-brightest-2007/advertising1207
Update: See the result
